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Streaming Overtakes Live TV Among Consumer Viewing Preferences: Study – Variety. U. S. consumers are more inclined to stream entertainment from an Internet service than tune in to live TV, according to the results of a new survey from consulting firm Deloitte. Video- streaming services such as Netflix, which are now used by more than 4. American households, have overtaken live programming as the viewing method of choice, Deloitte’s study found.

About 5. 6% of those surveyed now stream movies and 5. TV shows on a monthly basis, as compared with 4. TV programs live.

And Internet- video services are valued more highly than cable or satellite TV among consumers aged 1. Deloitte dubs “Trailing Millennials” — another worrisome indicator for the pay- TV biz. Watch The Theatre Bizarre Hindi Full Movie. For that age group, 7. TV. Older age groups still value pay- TV more highly. For Generation X (3.

TV and 4. 7% selected streaming among the most valuable services, while among Baby Boomers 8. TV and 4. 3% cited streaming. According to the survey, 2. Trailing Millennials either cancelled their pay- TV services in the last 1. Moreover, younger viewers now more commonly watch TV shows on mobile devices or PCs — rather than on a TV set. Among Trailing Millennials, 5.

TV programs occurs on computers, tablets and smartphones. Other age groups still mostly watch on traditional TVs (5.

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Leading Millennials, 7. Gen X, 8. 1% of Baby Boomers and 9. The report also found that binge- watching — which Deloitte defined as watching three or more episodes in one sitting — is prevalent, with about 6. Of those, 3. 1% binge- watch at least once a week (and 4. Meanwhile, the vast majority of consumers — 9. Americans — multitask while watching TV, which includes activities such as browsing the Internet, reading email and text messaging.

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Both millennials and Generation X (age 3. Baby Boomers and one for those 6.

The study also found that less than one- fourth of multitasking activities are actually related to the TV program being watched. And nearly 7. TV ads than during digital ads. Deloitte’s ninth annual “Digital Democracy Survey” was fielded by an independent research firm from Nov.

U. S. consumers online.